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Fresh Face:  M Street

IN THIS HIGH-TECH, digital age, the future is always just seconds away. What’s cutting edge today is already on its way to being obsolete tomorrow. This is why so many businesses, organizations, and non profit organizations are turning to data-science as a way of ensuring that their content and messaging is seen, and making a real impact. Chad Harnish, the owner of Lancaster’s software/web design agency M Street, is intent on helping clients do just that.

Chad began his career creating websites at Lancaster ad agency Kelly Michener. His personal electronic music site [PS], for which he was paid in vinyl records, received over one hundred thousand visitors a month in the pre-Facebook age. Since then, Chad has turned his sights to personally customized, data-driven web and software design through M Street. The agency’s agile team uses data-science to meet the changing needs of each client.

In addition to beautiful, user-friendly sites and interfaces, M Street specializes in application development, websites, and online marketing, using custom software to collect and analyze data. This fuels better search engine optimization (SEO) and link building, thoughtful content creation, and a better return on investment for the client.

Chad’s mantra is “you get what you work for.” He puts this into action in his business by helping clients work toward measurable goals. Knowledge is power, and M Street harnesses it to provide clients with ongoing data regarding demographics, audience, and reach. Chad and M Street plan to continue to provide data-science solutions in today's changing marketplace.

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